We make

The complex simple and

The simple memorable.

Uncommon curiosity and
common sense.

When you have both, you can get
to the answers that work.

It’s how we build brands that
drive growth.


Professional Services

Financial Services



Private Equity

Infinia is a brand strategy, design, and communications firm. Since 2003, intense market demand, heightened consumer expectations, and rapid technological advancements have transformed the way we do business.

Yet, our purpose has remained steadfast - to help clients grow by making the complex simple and the simple memorable.

We achieve this by translating business goals into clear brand strategies and distinct value propositions, clarifying and designing an unforgettable brand voice and identity, and shaping customer and employee experiences for acquisition and retention.

Our Manifesto

We create simple designs and effective communications that move organizations and the world forward. We make this happen by…

…staying attuned to the societal, consumer, and regulatory changes impacting demand. We discover the clarity of purpose needed to create authentic brands that provide new pathways of growth, value creation, and improvements to the employee and customer experience.

…balancing business and behavioral intelligence to provide objective counsel to leaders. We help isolate the key performance factors of yesterday, identify the trends of today, and forecast the preferences of tomorrow.

…integrating verbal and visual expressions to craft positionings, design experiences, and shape stories. Together, these create strong emotional connections between consumers and the brands they love.

Combining experience with insight, data, and subject matter expertise, we provide a rich mix of incisive strategy, innovative design, and creative thinking — the critical capabilities needed to bring brands to life.





Ron Cappello
Chief Executive Officer
John Watts, Ph.D.
Senior Strategy and Analytics Advisor
Nancy Senken
Chief Administrative Officer
Mindy Espinosa
Finance Director
Raul Gutierrez
Creative Director
Cristiane Borges
Creative Director: Information Design
Sunny Uberoi
Senior Communications Advisor
Garland West
Senior Food and Nutrition Advisor
John Forgetta
Senior Content Advisor
Kristine Grunsted
Senior Project Manager
Lizzie Kupersmith
Strategy Analyst
Mike Loehr
Alliance Partner
Matt Filby
Alliance Partner
Paul Van Winkle
Alliance Partner


Infinia is a founding member of the Selbey Anderson Global Alliance: selbeyanderson.com

If you’d like to chat about working with us, or to simply get to know us a bit more, feel free to write or call.

New York
515 Madison Avenue
8th Floor
New York, NY 10022

For job inquiries please write us at