Refreshing the signature of performance.
Nasdaq is known as a global provider of financial technology and intelligence, but lacked an identity to reflect this.
Applying recent research, Infinia developed a corporate brand story, brand architecture, core messaging and visual system designed round a graphic ribbon that symbolizes connectivity and the diverse capabilities of today’s Nasdaq.
![](https://assets-global.website-files.com/660c4e487f233bfd5c516984/660c4e487f233bfd5c516a70_infiniagroup_nasdaq1.jpg)
![](https://assets-global.website-files.com/660c4e487f233bfd5c516984/660c4e487f233bfd5c516a71_infiniagroup_nasdaq3.jpg)
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Weaving a more compelling tale.
A holding company for insurance services targeting the middle-income market, CNO needed to revitalize and consolidate their brand.
Infinia deployed a visual and textual vocabulary derived from an engaging quilt-based logo design and palette that echoed the letters of the acronym, and informed all print and digital communications.
![](https://assets-global.website-files.com/660c4e487f233bfd5c516984/660c4e487f233bfd5c516a81_Screen%20Shot%202022-09-21%20at%201.40.29%20PM.png)
![](https://assets-global.website-files.com/660c4e487f233bfd5c516984/660c4e487f233bfd5c516a82_Screen%20Shot%202022-09-21%20at%201.40.19%20PM.png)
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