Because they work, frankly. Sometimes it takes a step back to see the way ahead: Infinia’s workshops give your key people the pause they need to get perspective on your brand and business challenges.
We offer three types of immersive, interactive workshops:
It’s close, down to the wire. You’re considering two or more brand strategies. You need help enabling your target audiences to understand and appreciate the differences between them—so they can weigh the respective values and advantages, and make an informed choice.
We conduct a workshop with decision-makers and influencers, facilitating a discussion around strategic the options. We help articulate, capture and sketch the potential and implications of each strategy, viewing them through the lenses of communications, people, products, environments and market landscape.
These highly interactive sessions build consensus around a single strategy. They provide the stimuli and the scenarios to stress-test that strategy with critical audiences, informing and driving the subsequent planning and execution processes. communications, people, products and environments.
It’s that time: the only way to move forward is by getting key stakeholders in the same room. Get them on the same page—and the same path—by giving them a strong sense of how the brand is going to look, sound, feel.
By exploring and sketching ideas in real time, everyone can see how certain strategies and expressions might come to life, informing and impacting channels, connections, environments and experiences. These form a living, evolving mural, enabling you to visualize what’s possible, align different viewpoints, and create a shared vision.
An illustrated roadmap summarizing all the conversation, sketches and decisions, complemented by a brief playbook that everyone can reference as they move to the strategic planning and implementation phases.
Experiences are the brand’s front line: the best ones reach, resonate and are remembered. That’s why you need to ensure the experience you deliver expresses and exceeds the strategic promises you’ve made.
In this series of workshops, we work with you to model the ideal audience experience, building on the brand you’ve defined and the story you want to tell.
We begin by assembling a diverse group of people from across your organization. Together, we recap and map the current experiences of key audiences, before we start reimagining and recasting them, considering what to keep, lose, refine and create.
Next, we model the future of the brand by prototyping defining moments and touchpoints. These can consider the impact of situations such as an M&A, new talent hire, new product development or brand extensions—all of which results in a series of examples that illustrate the journey of each respective audience.
Brand experience models are invaluable ways to inform qualitative and quantitative testing. Clear examples get clear reactions—clarifying the changes you need to make that will shape behavior and strengthen operations and performance. communications, people, products and environments.