Founded in 2013 and based in Houston, TX, PetWell Partners acquires and operates veterinary practices all across the U.S. When they approached Infinia Ventures, they had no digital presence and limited collateral, but were already starting to build a very strong business.
In order to take their business to the next level, they needed a fully-responsive company website and marketing materials for recruitment. This required a fresh verbal identity and tools to express and share their unique approach, plus its advantages to veterinarians looking to retire and sell their practices.
We reviewed and distilled existing company documentation, and interviewed a diverse set of employees and partners in order to craft a consistent core story. This story became the basis of website design and consistent messaging used across all external and internal communications: one-pagers, business cards, tradeshow banners, presentation deck design, playfully branded illustrations and email newsletter templates.
In the year following site launch, PetWell Partners raised significant new equity for new veterinary practice acquisitions, and is regarded as one of the rising stars of the veterinary industry. Learn more about PetWell and see more of our work at www.petwellpartners.com.