Futureworks NYC is an $8 million New York City Economic Development Corporation initiative designed and launched to facilitate and support advanced manufacturing, including innovative technologies like 3D printing and IoT devices.
Infinia Ventures was approached to refine and upgrade the brand experience across digital and print materials as Futureworks grew from a nascent accelerator program to a multi-faceted initiative that includes a 70-company virtual incubator, a network of physical workspaces, a network of mentors and connections between legacy manufacturers and the startup world.
We designed and developed a dynamic new mobile-responsive website featuring an interactive map of NYC maker spaces, a startup resources hub, mentor profiles, an interactive events calendar and much more. This is complemented by a suite of collateral, from one-pagers and business cards to trade show banners and individual program logos, along with mentorship and support for Incubator startups.
The refreshed Futureworks NYC website not only reflects the increased scale of the program, but has also generated more applications and newsletter subscriptions than in all previous years combined. Infinia continues to serve as a key growth strategy and creative partner for Futureworks NYC.