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    “How do we make an ecommerce platform for independent jewelers shine?”

    White Pine Trading, a leading wholesale diamond and jewelry company, conceptualized Bright Society to democratize access to the inventory of independent jewelers across the U.S. and around the world.

    Infinia Ventures collaborated with the founding team to build a distinctive and elegant brand identity, as well as the framework for a disruptive digital experience that will stand out in the crowded world of jewelry ecommerce.

    With “access” as a key guiding idea and principle, a core positioning statement was crafted along with related messaging that allows both the identity and its high-end goods to shine. These elements duly informed the design of marketing and brand collateral, including employees’ email signatures, company stationery, promotional packaging, presentation materials and displays for the brand’s B2B launch announcement at the industry’s biggest tradeshow in Las Vegas.