The challenge for Jackson Health was to create a culture that unified two community hospitals, each with its own existing culture.
The system’s executive leaders created a new strategic plan, but struggled to instill the new vision and values among their 10,000-plus employees.
Infinia simplified the new strategy into an easy-to-remember narrative, then developed an employee engagement campaign to bring the new culture directly into people’s daily lives.
The campaign was launched through a leadership rally and an immersive employee event that dramatized and amplified the theme, making the mission easier to understand, engage with and fulfill.
Print, digital and environmental communications followed, reinforcing Jackson’s commitment to deliver the best possible patient experience.