Infinia’s work with Fenwal shows how we can help cultivate a reputation that anticipates the business a company intends to become. A global medical devices company, and a founding force behind the blood component industry, Fenwal re-emerged as an independent entity with a clear plan for growth, a committed leadership, and defined operational challenges. Infinia crafted a foundational story and communications focusing on Fenwal’s core strength: the passion and know-how of its people. It is this strength that enables the delivery of confidence throughout the blood component supply chain. In adopting this approach, Fenwal affirmed that any emerging capability or future innovation evolves from the very human heart of its organization.