CNO Financial Group

CNO Financial Group

Financial Services

A holding company for insurance services targeting the middle-income market, CNO revitalized and consolidated their brand through Infinia’s invention of a humble, honest visual and textual vocabulary. This was based on an engaging quilt-based design that echoed the letters of the acronym, coupled with a color palette to unify digital and print communications. Infinia commissioned a commemorative quilt for the brand launch that now hangs in the company headquarters.