Robert Link Gives Infinia Group’s Implementation Practice Fresh Impetus

Deep Healthcare Experience Enhances Brand Activation Offering

NEW YORK, NY, January 10, 2017 -- Infinia Group has supplemented its Implementation Practice with the addition of Robert Link as Managing Director.

“Robert’s analytical and logistical expertise make him a great fit for Infinia’s collaborative culture – and helps us offer greater value to clients going through critical brand transformation,” commented Ron Cappello, Infinia Group’s CEO.

Previously a Director at BrandActive, a brand implementation consultancy, Robert led the healthcare implementation practice focusing specifically on healthcare providers. His clients included Mercy Health, SSM Health, Trinity Health, UC San Diego Health, Houston Methodist, Dayton Children’s Health and many others.

“The physical transition and translation of a branding or rebranding requires detailed planning and focused resources to ensure the rollout meets its strategic and financial objectives,” says Link, “We can help the C-suite identify implications of alternative approaches, which aligns leadership expectations, allots funding more precisely, and helps the enterprise make strategically and fiscally responsible brand decisions.”

Brand implementation is part of Infinia’s complete offering that includes strategy, design, naming, positioning and expression with activation. Recent brand implementation assignments in healthcare include Florida Blue and Mount Sinai.

“Every healthcare executive is looking for greater value from their marketing partners,” affirms Cappello, “With Bob Loughhead, our Implementation Principal, and Robert Link partnering together, we have the experience and the expertise to help organizations quantify, plan and manage the physical manifestation of their brand across everything from environments, signage and vehicles to ID badges and uniforms.”

Link has a bachelor’s degree from the University of Miami of Ohio. He also has prior experience as a consultant at Huron Consulting Group, leading the electronic discovery process for the $1.5 billion Viacom v. Google-YouTube copyright litigation. Link honed his financial and analytical skills at UBS Securities and Merrill Lynch.

Infinia Group is an independent brand consultancy based in New York and Denver, working with ambitious organizations to make their brands stronger, clearer and better aligned with business strategy. For more information contact:

Ron Cappello
[email protected]
192 Lexington Avenue, 4th Floor
New York, NY 10016

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