Implementing a New Health Care Brand: An Insider’s Perspective

The Mount Sinai Medical Center recently launched a new brand platform for its 160-year old organization in New York City. Our client, Leonard Achan, writes in Becker's Hospital Review about lessons learned in implementing and introducing a new identity to over 20,000 employees, a hospital, medical school, and vastly different biomedical research facilities.

Learn more about Infinia's work implementing Mount Sinai's new brand platform.