The future of marketing: eight trends
For decades, marketing has been a cyclical exercise. Hire an agency, create a campaign, launch and repeat.
Looking towards the future, the MadMen era where creative trumps planning, brands control consumer behavior, and companies sign AORs, no longer holds true.
We are entering a modern marketing landscape that craves measurability more than creativity, experiments with non- traditional agency partnerships, and invests in the corporate internalization of creative thinking.