Empire State of Marketing

A global beverage brand with deep history in Western Europe and the American Midwest made the decision to move its marketing operations to one of the most expensive locations in the world: a place with astronomical rents, infamous traffic and a dearth of parking. Anheuser-Busch InBev is coming to New York. Not the Clydesdales: they're leaving those in St. Louis. With the Mayor moving to ban the hansoms Ray Charles sang of from the Park, there isn't a lot of room here for horses. They've been displaced by the greatest concentration of creative talent in the western world. Which is to say, anywhere. New York is the place where the flint of capital meets the steel of creative professionals and gives off sparks.

It's not an extravagance. Locating in the center of creative capital drives value. The decision shows clarity of purpose: this is where a marketer who wants the best wants to be. New York's industrial days seem as far behind it as the beaver pelt trade on which it was founded, but it hasn't lost a bit of its commercial vigor. If you squint, you can still see the factories humming. What they turn out now is the words and images that define businesses to their customers and to themselves. For marketers, this is the city of the hungry, the talented, the motivated. It's the radio tower that broadcasts the signal heard around the globe. "If I can make it there, I can make it anywhere," goes the old song. If you make it here, we'd add, you can say, sell it, play it anywhere. It's the melting pot that feeds the forge where dreams are minted. Since 2003, Infinia Group has been proud to be a part of it.