As copywriter in residence, Nick is responsible for helping clients find their voice and the best ways to express it. From broadcast to digital to print, he ensures all messages remain consistent and compelling.
A native of Edinburgh, he graduated with an MA in English Lit from its University, and was destined for a lifetime of puns at local tabloids until the intervention of a close friend at McCann Erickson.
Arriving in New York on the cusp of the 90s, he was Senior Writer at McDermott Kilsby before BCA Advertising enticed him into travel branding, servicing the likes of South African Airways, Holiday Inn and Swan Atlantic Cruises. Jumping ship to the De Plano Group, he spent a decade as Co-Creative Director, working on Bvlgari, Vespa, Mikimoto, Posadas/Fiesta Americana, Arm & Hammer and Finmeccanica.
Recent project involvement at Infinia includes Nielsen, Deloitte, Pfizer, BNP Paribas, Blue Cross & Blue Shield of Florida and Million Trees NYC.