Bob Loughhead

Bob Loughhead

Principal, Implementation

Although he may not appreciate the phrase, Bob is a veteran of making branding work, work. Implementation is his territory, mapping out the plan for how a brand meets, engages and converts its constituents and audiences.

Formerly with Monigle and The Brand Union — where he was SVP — Bob has over 30 years of hands-on experience implementing new brands or refined identities in the fields of healthcare, financial services, telecom, construction, electronics and retail. His clients include Florida Blue, AT&T, Credit Suisse, CenturyLink, Holcim, PNC Bank, Rabobank, Avera Health, Wake Forest Baptist Health, AMD and Lucent Technologies.

Previously SVP of Brand Identity Management at Bank of America, Bob worked in marketing management for NationsBank, NationsCredit, and Chrysler Financial Corporation. A popular speaker on brand development and management at The Conference Board, Strategic Research Institute, and various advertising groups and universities, Bob has also published many articles in prominent trade journals.