Infinia Group

Will Ayres, Principal, Strategic Visualizer

Will is a principal at Infinia Group. For 20 years, he has worked at the intersection of strategy and creativity to help some of the world's leading companies build their brands and tell their stories.

Will's early days as director of corporate identity at JPMorgan afforded him an inside view of design's corporate voice and purpose, while six years as a design director at Siegel & Gale sharpened his skills, tactical focus, and innumerable HB pencils.

During his ten years as a managing director at Enterprise IG (now The Brand Union), a WPP company, he was instrumental in reinventing both the creative process and external offer, adding conceptual and expressive depth, and orchestrating multi-discipline teams from Enterprise IG offices and WPP agencies worldwide (Brouillard, Hill & Knowlton, JWT, and others) on key global client programs.

Will enjoys nothing more than engaging with the communications challenges of bold, ambitious companies across all industries. In the past he has worked with such companies as Bank of America, Qwest, Dun & Bradstreet, Cargill, Northwestern Mutual, Nortel, Caterpillar, DuPont, 3M, Pfizer, DeBeers, Monsanto, Spencer Stuart, and Harley-Davidson. His current clients include Blue Cross and Blue Shield of Florida, BNP Paribas, Cardinal Health, Deloitte, Elan Pharmaceuticals, and a hotel chain in India called The Oterra.

Will is also the co-creator of Pulp Branding™, a monthly online perspective on design issues past, present, and future.